The honest search for everything you buy.
For everyone — from a €15 pre-loved bundle to a €2.4M yacht. Search anything and see the true total you’ll really pay, the real impact on planet and person, and the one honest answer — ranked by what’s genuinely best. Rankings are never for sale.
For everyone — from a €15 pre-loved bundle to a €2.4M yacht. We reveal the hidden costs others bury, subtract the resale, and rank by the true total — never by who pays us.
Every comparison site is compromised.
Rankings are sold, reviews are gamed, "deals" hide fees, and green claims are unverifiable — and the post-Honey backlash proved how little trust is left. TrueTotal fixes the incentives.
Almost every "best of" list is quietly sold to the highest bidder. You’re shown what pays, not what’s best.
Sticker price is half the story — fees, running costs, repairs and resale decide what you actually pay. Nobody adds them up.
Reviews are gamed, green claims are unverifiable, and cashback tools were caught hijacking your credit. Trust has collapsed.
Two free tools that show you the real number.
No sign-up, no cost. See exactly where you stand in 60 seconds.
Price, planet, person, rights — in one honest view.
You tell us what you’re buying; we do the rest — and every number is sourced and dated before it’s shown.
A product, a holiday, a car or something pre-loved — pick a category and we pull the live options.
Every fee, running cost and resale value, plus a verified planet & person score and your legal rights — all sourced and dated.
A ranked Top-10 with a plain, cited reason why — and rankings that are never for sale.
Be first to the honest answer.
Join the list and we’ll send the free tools, the "true cost of X" guides, and early access the moment we open. No spam, unsubscribe anytime.
Built to be trusted, not just bought.
Rankings can’t be bought — it’s structural, enforced by a published methodology and steward-ownership. The one thing ad-funded sites can’t promise.
We add the fees, running costs, repairs and resale others hide — the number that actually decides value.
Every price, score and right is sourced and dated; your data stays private and is never sold.
Note: TrueTotal gives illustrative guidance to help you decide — not financial or legal advice. Confirm live prices, fees and your consumer rights with the retailer and official sources before you buy.